July 2014 Artist Panel Workshop Press Release
FM’s Buck Moon Arts Festival Offering Free Panel Discussions For Local Artists
Johnstown, NY – At any given moment, thousands of artists are pouring blood, sweat and tears into their art, but only a fraction of those artists are making money from their efforts and an even smaller percentage are making a living at it. While there is no one path to “success” in the arts, highly successful artists in the 21st century have thus far exhibited some commonalities in their work habits. In addition to being able to output high quality art consistently, successful artists have build a loyal audience and subsequently supported themselves from that audience. While building community can occur intuitively, maintaining and building upon that community requires substantial business acumen and analytic abilities that often do not develop at the same rate as an artist’s creative skill set.
In an effort to help local artists and hobbyists monetize their art, a series of interactive panel discussions with working artists and industry professionals has been organized as a part of the Fulton-Montgomery Community College’s Buck Moon Arts Festival on Saturday, July 12. The diverse expert panelists include people who have started their own businesses and funded projects through a variety of means. As each has experience marketing their own work to the public, the approaches and advice that will be presented in the panel discussions can be applicable to artists working in any medium.
Saturday’s panel discussion begins with a presentation at 11:00 a.m. entitled, “The Entrepreneurial Spirit: Manifesting Your Dream,” by special guest Yvonne Lieblein, a writer and creative producer who worked for the SCRABBLE brand before launching her marketing and PR firm, Lieblein Associates LLC. The opening presentation will address “how to manifest your dream by tapping into your innate entrepreneurial spirit. Discover how visualization, routine and technology can help you summon your muse, re-imagine rejection and use collaboration as a creative catalyst. “
The second panel discussion at 12:00 p.m. (“Developing Your Business Plan,”) will focus on specifics related to the business of art. The presenters for this panel include Dan Barner (founder and lead strategist for Prolific Marketing in Ballston Spa), bassist, author and clinician Mike Dimin, Yvonne Lieblein, and FMCC business faculty member Mark Swain.
While online access to consumers has given artists more possibilities than ever to market themselves, how does one get their voice heard above the din? The 1:30 p.m. panel discussion, “Promoting Your Art: Building an Audience and Building a Buzz,” will focus on that topic and many issues surrounding promoting one’s self and one’s art. The panel presenters will include Dan Barner, independent artist Bill Coffey, Yvonne Lieblein, Patrick Longo of Upaya Productions, Leader-Herald newspaper Sunday Editor Brian McElhiney, and Mark Swain.
The 3:00 p.m. panel discussion, “Show Me the Money!” discusses traditional and alternative means of making money as an artist including crowd funding (like Kickstarter) and grant funding. The presenters on that panel include: Bill Coffey, Mike Dimin, Patrick Longo, FM’s Director of Grants and Grant Funded Programs Jean Karutis, Yvonne Lieblein and Mark Swain.
The day’s panel discussions will conclude with a 4:30 p.m. screening of the Iranian film, Scorpio which will be followed by a panel discussion entitled, Scorpio: A Case Study of Creating Art Under “Impossible” Situations with Mahmood Karimi-Hakak and Elahe Golpari of Festival Cinema Invisible (FCI) a nonprofit organization dedicated to the discovery and screening of unseen films from around the globe. This 43 minute film, rarely seen in the U.S. and never publically screened in Iran, is a documentary about an Iranian rock band called “The Scorpio” and the impact of rock music on Iranian youth culture during its pre-revolution period in Iran.
While each panel discussion is free and open to the public; RSVPs are strongly recommended as there is limited seating availability. To register, please visit the EventBrite link on festival’s website at https://buckmoonartsfestival.com/making-money-from-your-art/. For more information about the Buck Moon Arts Festival, please visit the festival website at http://buckmoonartsfestival.com.
June 29th 2014 Leader Herald Article
June 2014 The Exonerated Press Release
June 2014 Buckmoon Press Release
June 1, 2014 — The Buck Moon Arts Festival will be held on the Fulton-Montgomery Community College campus, Johnstown, NY, July 12 and 13, 2014 from 10am to 6pm (rain or shine). The festival will showcase diverse, family-friendly visual and performance art from across NYS and beyond with vendors, workshops, demonstrations, and multi-venue live music and dance performances. American sculptor John Van Alstine officially opens the festival with an evening talk in the large lounge on campus July 11.
An array of vendors will cover the campus with tented booths on Saturday and Sunday, displaying juried arts & crafts, food artisan delights, and a Farmers Market with summer fruits, vegetables and garden plants. Wineries and craft beer makers will offer tastings of their regionally grown specialties; art workshops and panel discussions will be held; and numerous food vendors will please the palate all weekend long.
In the campus Perrella Gallery, the Buck Moon juried art and photography shows will be on exhibit, bringing to the festival a celebration of the arts from the Mohawk Valley and Southern Adirondack region of New York.
Professional nature photographer Carl Heilman II will present “I Am the Adirondacks” followed by a book signing, and “The Exonerated”, a thought-provoking play staged by FMCCs theater department, will be performed by area actors. Additionally, the festival will feature screenings of independent films, and our Raiders Cove student center will host a Musicians Showcase with rotating 30-minute sets of local groups. Come join the fun!
Visit us on Facebook and contact festival coordinator Debra Kolsrud with any questions at Debra.Kolsrud@fmcc.suny.edu.