Panel Discussions For Artists (2014)


“Making Money From Your Art”

As a musician, film maker, artisan or visual artist, do you wonder how to monetize your art and make a living as an artist?  These panel discussions will feature working artists and industry professionals who will offer advice that’s applicable to artists working in any medium.  Learn how others have marketed their work to the public and how you can create opportunities to grow your artistic career.

All panel discussions are held at Fulton-Montgomery Community College in Johnstown, NY.  Here are links to directions to the college and a map of the campus.

The panel discussions are free to the general public!


Eventbrite - Buck Moon Arts Festival - Making Money From Your Art - Panel Workshops


Saturday 7/12/2014

Location: Fulton-Montgomery Community College, College Union building, The Large Lounge


11:00 AM -12:00 PM

Opening Presentation: 

The Entrepreneurial Spirit: Manifesting Your Dream

Presenter: Yvonne Lieblein

Description: Explore how to manifest your dream by tapping into your innate entrepreneurial spirit. Discover how visualization, routine and technology can help you summon your muse, re-imagine rejection and use collaboration as a creative catalyst. 


 12:00 PM -1:00 PM

Developing Your Business Plan”

Panelists:  Mike Dimin, Yvonne Lieblein and Mark Swain

Description: The business of art – Setting up your business, creating a business plan and building your team.

1:30 PM- 2:30 PM

 “Promoting Your Art: Building An Audience and Building A Buzz”

Panelists: Bill Coffey, Mike Dimin, Yvonne Lieblein, Patrick Longo, Brian McElhiney and Mark Swain

Description: Online access to consumers has given artists more possibilities than ever, but how do you get your voice heard above the din?

3:00 PM – 4:00 PM

“Funding Yourself: Show Me the Money!”

Panelists:  Bill Coffey, Mike Dimin, Yvonne Lieblein, Patrick Longo, Jean Karutis,  Mark Swain

Description:  Crowd funding, grant funding and alternate means of income.

4:30 PM -6:00 PM –  FMCC  THEATRE

Scorpio:  A case study of creating art under “impossible” situations

Film screening and discussion with Mahmood Karimi-Hakak of Festival Cinema Invisible (FCI), a nonprofit organization dedicated to the discovery and screening of unseen films from around the globe.

The Scorpio is a documentary about an Iranian rock band called ‘The Scorpio’ and the impact of rock music on Iranian youth culture during its pre-revolution period in Iran.

Scorpio (43 min. with English subtitles) Director: Farideh Saremi & Omid Hashemlou


The panel discussions are free to the general public.


Eventbrite - Buck Moon Arts Festival - Making Money From Your Art - Panel Workshops

Panelist Bios:

Bill Coffey was raised in Douglaston, New York where he began, at age 12, working in a local woodworking shop as he went through school. After college graduation and armed with a degree in photography, Bill joined the corporate world. He worked for companies such as HBO, but always had his hands in woodworking as a budding creative interest. Not one for convention, for a two year stint Bill decided he wanted to learn the art of welding and even worked in that industry for two years.  It is here that independent artist Bill Coffey, orchestrates a graceful collision of the old and the new with stunning results. Bill has a passion for the mountains and a keen eye for using unique resources. Each piece he creates is one of a kind and Bill’s work can be seen in galleries nationwide including NYC, Jackson Hole, WY, Telluride,CO and Glens Falls, NY.

Since Bill’s ideas had outgrown his current gallery space, his new studio is under construction and with an anticipated opening Fall 2014 in Northville, NY. You’ll find it at the intersection of Rustic and Contemporary!!

Michael Dimin “wrote the book” on the art of solo bass, through his groundbreaking books, “The Art of Solo Bass” and “The Chordal Approach” and as columnist for Bass Sessions, Bass Guitar Magazine (UK), Bassics, Bass Frontiers Magazines and as a guest columnist for Bass Player Magazine. Mike has taught clinics and master classes at Gerald Veasley’s Bass Boot Camp, The Bass Collective, the National Summer Guitar Workshop, The Detroit Bass Fest and many more. Mike is a clinician for Zon Guitars, EA Amps, Boomerang Music and Thomastick Infeld Strings. “Mike’s taken his revolutionary approach, unparalleled technique and mastery of the instrument and combined it with a sense of musicianship and lyricism that transcends the site of a solo bassist on stage.”

Mahmood Karimi-Hakak is a Professor of Creative Arts at Siena College, a poet, filmmaker and theatre artist who has created over 60 stage and screenplays, and the recipient of four international awards.  A Fulbright scholar, Hakak’s literary credits include two books of poetry, four translations, six plays and numerous articles and essays in English and Persian.

Jean Karutis  is the Director of Grants and Grant Funded Programs at FM.  She holds a Bachelors degree in Business Administration from SUNY Plattsburgh and a Masters in Social Policy from Empire State College.  She has been employed at FM for nine years and has successfully developed, implemented and managed several large grant funded projects.  She has written several successful grant proposals for governmental as well as private foundation funding.  In her “previous life” as a folk artist, Jean marketed and sold her work through her home-based business “Klementines”. 

Yvonne Lieblein uses pedal-to-the-metal curiosity, music (music and more music), and over two decades worth of high-octane experiences as a writer, producer, and marketing strategist to fuel her creative life and passion for helping artists and entrepreneurs flourish. Yvonne’s debut novel, The Wheelhouse Café, will be published later this year and features an 11-song soundtrack. She has produced several music festivals and poetry experiences on the North Fork of Long Island. Yvonne is also a co-founder of theBOOKPROJECT, a novel night out for readers.

As a marketing and communication strategist, Yvonne thrives on delivering innovative solutions and inspiration. She began with a Triple Word Score role at the National SCRABBLEAssociation and then launched her own company, liebleinassociates, in 2003. Yvonne continues to be a champion and compass through her ongoing Mind Your Own Business (MYOB) workshops for entrepreneurs, True-U personal development retreats for women, speaking engagements and consulting projects. Website:

Patrick Longo is an author, keynote speaker, composer, musician, screenwriter, husband and father to two young boys.  He also is the founder of Upaya Productions (ooh-pie-yuh), Upaya Publishing, and Team Earth, an environmental awareness apparel company.  Patrick is a former full-time Creative Writing instructor at the Academy of Art University in San Francisco, and currently is a literature adjunct instructor at Schenectady County Community College and Director of Talent Acquisition at Transfinder, a global transportation logistics and location intelligence software company.

A graduate of the prestigious Graduate Creative Writing Program at Brockport College, Patrick majored in Creative Writing, with a concentration in poetry.  He moved from NY to San Francisco where he wrote, directed, produced, and composed music for his second play, The Curse of Funston Munley and played drums, sang, and composed music and lyrics for the band Moe Road.  In addition, Patrick was involved in the writing, production, music composition, and promotion for several short films. After “Funston,” Patrick was inspired to write a sung-through musical based on Cassandra, the cursed prophetess of ancient Troy and after raising $23,000 on Kickstarter, is set to debut a concert version of Cassandra, The Musical at Proctors Theater in Schenectady, NY on September 12thand 13th, 2014.

He is the co-author and editor of Great Salespeople Aren’t Born, They’re Hired, as well as Hire, Fire and The Walking DeadFind Your Spinach, The Just Disease, an illustrated children’s fantasy novel named The AcesJeb’s Wish, a traditional novel, and the play Toast and Coffee with Frank.  Patrick is currently writing and publishing pop music, working on a traditional musical, Oops! I Married a Nazi, continuing to pitch his steam punk screenplay, Chasing the Pigeon, finishing his next business books, Service is a Table Stake and I’m a Sales Doctor, Be Patient!, developing curricula for business culture, and making occasional appearances as a personal and business self-development speaker. Website:

Brian McElhiney has written about music and art in the Capital Region and beyond for more than six years. He is also a musician and visual artist, and is currently the Sunday editor of the Leader-Herald in Gloversville.

Mark Swain is a business and faculty member at Fulton-Montgomery Community College.  Mark earned a Bachelor’s degree in Business from Brunel University (England), a New York State Teaching Certificate from Siena College, and Master in Business Administration (MBA) from University at Albany. Prior to joining FM’s full-time teaching faculty, Mark worked in business for the first ten years of his career in both in the U.K. and the U.S. After leaving the U.K. in 1995, he worked at General Electric as a corporate financial analyst for several years and moved on to become an Associate Director at MVP Healthcare, working in their model office. Mark began teaching in 2003 which included work at Schenectady County Community College as an adjunct professor and teaching business fulltime at Galway High School.

Scott Collins – Panel Moderator –  Scott Collins is the Registrar at Fulton Montgomery Community College.  He earned a Bachelors of Music degree in Music Composition from Berklee College of Music and a Master of Fine Arts degree in Multi-Focus Guitar Performance from California Institute of the Arts.  Scott is a featured baglama performer on the Sony Playstation, God of War 2 video game and a soloist on the track “Come Alive” from the RedLynx Trials Evolution game.  In addition to numerous live performances, he has toured nationally and internationally, performed in the world premier of composer Glenn Branca’s “Hallucination City”, the U.S. premier of Composer Tim Brady’s, “Twenty Quarter Inch Jacks” and co-composed and performed the thematically improvised score for the About Productions stage adaptation of Norman Klein’s “Bleeding Through” with Vinny Golia.

As a presenter, Scott has performed and co-lead workshops on improvisation as part of the Imaginary Borders/Imaginarias Fronteras project at the Centro Nacional de las Artes in Mexicali, Mexico and performed and co-lead a workshop on “Structured Improvisation in Film Accompaniment” as part of the Cha’ak’ab Paaxil Festival at the Edificio de Artes Visuales – Escuela Superior de Artes de Yucatán in Mérida, Mexico.

Scott is the author of six books of applied theory for guitar  (The GuitArchitect’s Guide to Modes: Melodic Patterns, The GuitArchitect’s Guide to Modes: Harmonic Combinatorics, The GuitArchitect’s Positional Exploration, The GuitArchitect’s Guide to Chord Scales and The GuitArchitect’s Guide To Symmetrical Twelve-Tone Patterns) and two e-books related to the music industry (An Indie Musician Wake Up Call and Selling it Versus Selling Out).  He has had articles posted on Guitar Salon International, and has a regular interview/gear review/instructional series on  Websites: and

Eventbrite - Buck Moon Arts Festival - Making Money From Your Art - Panel Workshops




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